Digital art for living.
MURO turns any screen into a living canvas – a TV, a laptop, a frame in a hotel lobby. Curated channels of digital art, programmed around how you want the room to feel: relax, focus, inspire. The artists behind the channels rotate the work, so the same room never looks the same for long.
Two ways in: the app, which streams to the screens people already own, and a device supplied to luxury hotels that puts the same channels on theirs.
We built the brand and the product from zero to one: identity, the app experience, and a go-to-market that drove 1,000+ sign-ups in the first 90 days at a 20% conversion rate – with adoption by the well-known Hotel Indigo (AU). The company was later acquired.
Sign-ups in the first 3 months
Website conversion rate
Luxury-hotel adoption
Logo, palette, typography and an icon language, one coherent system across product, web and marketing.
“How do you want the room to feel?”
Every space has a feeling. MURO lets you conduct it – mood-based art channels that shift the energy of a room, curated by artists and streamed 24/7 to the screens you already own.
A distinctive identity built on the wall/“muro” symbol and mood-driven colour, working across product, web and marketing.
The end-to-end app: mood onboarding, art channels, curator collections, device pairing and streaming to TVs and smart frames.
A launch campaign – ads, reels and motion – that drove 1,000+ sign-ups at 20% conversion in the first 90 days.
Positioning and assets that landed luxury-hotel adoption with Hotel Indigo (AU).