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DanceRace4Charity - cover
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Product · UX/UI · Pro bono

DanceRace4Charity

Turning cheers into giving.

ClientDanceRace4Charity · London
SectorCharity - live event
ScopeProduct · UX/UI
Year2024

A pro-bono live donation app for mental health.

For a one-night London event, we designed a live donation app that turned audience votes into real-time giving.

It raised £5,780 from 230+ attendees in a single night, converting 71% of the room into donors with a median time-to-donate of just 14 seconds.

£5,780

Raised for mental health

71%

Attendee → donor conversion

14s

Median time-to-donate

The idea

Every vote, a donation.

We turned the energy of a live dance event into giving - audience votes became real-time donations, on the big screen, in the moment.

The experience
DanceRace4Charity - The experience 1
DanceRace4Charity - The experience 2
DanceRace4Charity - The experience 3
DanceRace4Charity - The experience 4
What we did

One team, from strategy to shipped.

01

Product Design

A live donation product designed end-to-end for a single high-energy night.

02

Real-time Voting UX

A vote-to-give flow tuned for speed - a 14-second median time-to-donate.

03

Event Integration

Big-screen moments that turned 71% of the room into donors.

Next

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